Support for the people who make downtown special.
We provide shared leadership, strategy, and back-office support so our portfolio and partner companies can focus on what they do best: serving people, creating meaningful experiences, and keeping Main Street vibrant.
Built for Main Street. Structured for community.
We’re the quiet infrastructure behind places you love, from bookstores to yoga studios to community spaces, providing shared leadership, marketing, systems, and strategy so businesses can focus on what matters most: serving people and strengthening community life.
And here’s the part that makes us different:
Almost all of our economic upside is structurally designed to flow directly into Kids Read for Free, a local 501(c)(3) bringing free children’s books to families across our region.
What We Do Behind the Scenes
On Main is a marketing and management company built to launch, support, and steward Main Street businesses in Downtown Johnson City. We provide shared leadership, strategy, and back-office support. We offer Marketing, Consulting, and Co-Working so each venture can stay focused on serving people and strengthening community life.
Marketing
Branding, Campaigns, Social Media, and ongoing communications
Consulting Services
Strategy and operations for Main Street-scale work
Co-Working Services
Flexible workspace and infrastructure for local doers
Sign up for a 20-minute consult
Marketing that feels like Main Street,
not Madison Avenue.
Marketing Services at On Main exists to give small, values-driven businesses the level of strategy and execution usually reserved for bigger budgets. We handle the branding, campaigns, and day-to-day communications for On Main’s companies and a small circle of aligned community partners, so teams can focus on running great shops, studios, and experiences.
We combine a steady base of recurring support (content calendars, evergreen campaigns, evergreen assets) with targeted pushes for big moments like grand openings, seasonal events, and new offerings. Our bias is toward clear language, honest storytelling, and visuals that feel rooted in place, not generic.
How we work
Brand identity and refreshes for Main Street businesses
Campaign planning around seasons, events, and product launches
Social media management and content creation
Email newsletters and customer lifecycle touchpoints
Website updates, basic SEO, and AIO polish for clarity and discoverability
Print collateral: posters, rack cards, in-store signage, and more
What we Handle
Primarily On Main portfolio businesses, along with select local small businesses, nonprofits, and Main Street partners who need marketing help but aren’t ready for a full in-house team.
Who We Serve
Consulting Services
Practical strategy for people who actually open the doors every day.
Consulting Services at On Main focuses on the realities of Main Street: old buildings, tight margins, limited staff, and a community that notices everything. We help small businesses, nonprofits, and civic partners make better decisions about operations, finance, events, and downtown activation, with a bias toward simple, steady, and sustainable.
What we help with
Business model and revenue mix design for small, place-based businesses
Operational audits and “tightening the screws” on systems and processes
Event and programming strategy for downtown and Main Street districts
Downtown activation and placemaking consulting
Governance and structure support for mission-driven entities (in partnership with legal/accounting professionals)
Launch and growth planning for new ventures in walkable districts
Our Approach
We’re owner-operators first and consultants second. Our advice is shaped by what we’re actually doing in our own companies in Johnson City. Therefore we know what’s worked, what’s failed, and what keeps downtown businesses alive through busy seasons and lean ones. We translate that into practical recommendations, clear priorities, and realistic timelines.
Who we serve
On Main portfolio companies as they grow and evolve
Independent Main Street businesses trying to level up or stabilize
Nonprofits and civic partners working on downtown revitalization, events, or cultural programming
Co-Working Services
Workspace for people who want to be part of downtown life.
Co-Working Services at On Main provides flexible workspace, meeting rooms, and shared amenities in the heart of Downtown Johnson City. It’s designed for freelancers, remote workers, small teams, and early-stage businesses who want the energy of downtown without the overhead of a long-term lease.
What’s Included
Hot desks and day passes for flexible work
Monthly memberships with extended access
Private offices (as available) for small teams
Dedicated Parking Spaces for private offices
Bookable conference rooms for client meetings and team sessions
Reliable Wi-Fi, printer access, and basic office amenities
Discounts at local businesses and 50% off Soluna Sage unlimited membership
Coffee, water, and a short walk to downtown food, retail, and events
Why it exists
Co-working is not just about desks; it’s about giving local people a place to work that’s embedded in the life of downtown, close to the businesses they support and the community they’re part of. It also creates shared infrastructure that benefits On Main’s own companies and future ventures under the same roof.
Who It’s For
Remote workers, independent professionals, early-stage founders, and small teams who want a steady place to work, meet, and plug into the rhythm of Main Street.
Let’s Keep Main Street Strong.
On Main is intentionally built as a stewardship engine: a home for Main Street businesses, a shared services platform that keeps them sharp, and a structural pipeline that turns profit into long-term support for community driven initiatives.
